Usually RIO stands for Return on Investment. I recently heard RIO in the context of university's getting involved in social networking.
Yes, there are lots of new social networking platforms, websites, and services. And, yes, it can sometimes be demanding to keep up with them all.
But, there's the risk that we take when we ignore getting involved or paying attention (or trying something new). The risk that others will get there before us; the risk that we won't be where our audience is at.
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